How Mirage Pet Products Built 522 Top-10 Keywords and Four #1 Wholesale Rankings
An 18-month SEO campaign helped Mirage Pet Products build stronger organic visibility across wholesale dog apparel, pet supplies, accessories and other commercially important business-to-business searches.
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Historical Ahrefs data showing estimated organic traffic increasing from 958 in August 2022 to 1,930 in June 2023, while top-10 keyword visibility increased from 188 to 522.
Broad traffic and keyword figures are historical Ahrefs estimates. Individual campaign keyword movements are supported separately by Rankinity tracking. Google Search Console, conversion and revenue data were not available.
A Focused 18-Month Authority-Building Campaign
The campaign ran from February 2022 through July 2023. Most resources were concentrated on link building for commercially important wholesale pet-product pages, while selective on-page improvements strengthened keyword targeting and relevance where needed.
Authority for Priority Pages
Link building was the primary campaign activity, supporting pages that targeted the most commercially valuable wholesale product searches.
- Links directed toward priority landing pages
- Support for nationwide search competition
- Continued authority development over 18 months
Selective On-Page SEO
Minor on-page changes were applied where stronger keyword alignment or clearer commercial relevance could improve the effectiveness of the link-building work.
- Priority keyword and page alignment
- Metadata and content refinements
- Improved targeting of related search variations
Connected Keyword Coverage
The campaign targeted a broad commercial topic group rather than relying on one product or one isolated keyword.
- Wholesale dog hoodies, shirts and clothing
- Wholesale collars, leashes and accessories
- Wholesale pet and breeder supply searches
Two complementary data sources are used in this case study
Rankinity documents the positions of priority keywords actively tracked during the campaign. Ahrefs provides a broader third-party estimate of the website’s total organic keyword visibility and traffic. Google Search Console, conversion and revenue data were not available.
A Focused 18-Month Authority-Building Campaign
The campaign ran from February 2022 through July 2023. Most resources were concentrated on link building for commercially important wholesale pet-product pages, while selective on-page improvements strengthened keyword targeting and relevance where needed.
Authority for Priority Pages
Link building was the primary campaign activity, supporting pages that targeted the most commercially valuable wholesale product searches.
- Links directed toward priority landing pages
- Support for nationwide search competition
- Continued authority development over 18 months
Selective On-Page SEO
Minor on-page changes were applied where stronger keyword alignment or clearer commercial relevance could improve the effectiveness of the link-building work.
- Priority keyword and page alignment
- Metadata and content refinements
- Improved targeting of related search variations
Connected Keyword Coverage
The campaign targeted a broad commercial topic group rather than relying on one product or one isolated keyword.
- Wholesale dog hoodies, shirts and clothing
- Wholesale collars, leashes and accessories
- Wholesale pet and breeder supply searches
Two complementary SEO data sources are used
Rankinity documents the positions and distribution of priority keywords tracked throughout the campaign. Ahrefs provides broader third-party estimates of total organic keyword visibility and search traffic. The case therefore reports ranking growth and estimated organic visibility without making claims about verified clicks, conversions, leads, sales or revenue.
Four Core Wholesale Keywords Reached Position #1
Rankinity tracking shows substantial improvement across the priority keyword group. Four important wholesale dog apparel terms reached the first organic position, while numerous pet supply, clothing, accessory and boutique searches moved from positions 40–100+ into the first page.
Selected Priority Keyword Improvements
Historical Google United States Rankinity tracking| Keyword | Initial Position | Achieved Position | Improvement |
|---|---|---|---|
| Dog shirts wholesale | 50 | 1 | +49 |
| Dog hoodie wholesale | 46 | 1 | +45 |
| Wholesale dog hoodies | 41 | 1 | +40 |
| Dog hoodies wholesale | 40 | 1 | +39 |
| Pet boutique wholesale suppliers | 100+ | 5 | +95+ |
| Wholesale dog toys made in USA | 47 | 5 | +42 |
| Wholesale pet supplies Temecula CA | 100+ | 6 | +94+ |
| Dog apparel wholesale | 29 | 6 | +23 |
| Dog clothes wholesale | 47 | 7 | +40 |
| Wholesale dog clothes | 40 | 7 | +33 |
| Pet clothing wholesale | 36 | 7 | +29 |
| Wholesale pet supplies California | 59 | 8 | +51 |
| Dog breeder supplies wholesale | 100+ | 9 | +91+ |
| Dog wholesale suppliers | 19 | 10 | +9 |
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The results extended across an entire wholesale product theme
The campaign did not depend on one isolated ranking. Four core dog-apparel terms reached position #1, while related clothing, boutique, breeder, accessory and pet-supply searches also moved into valuable first-page positions.
Priority keyword positions come from historical Rankinity tracking for Google United States. Rankings may vary by date, location, device and search conditions. Only positive movements from the supplied July 2023 report are included in the table.
Positive Client Response After the Campaign Work
Along with the ranking and visibility improvements documented in this case study, the client also shared direct feedback after receiving the SEO reporting files, publication records, keyword data, and campaign updates.
Thank you so much, we are very pleased with your services!
Context: This feedback was received after the client was provided with campaign reporting materials, including SEO files, publication records, keyword data, ranking information, and supporting screenshots.
Email Feedback Screenshot
Original Feedback
Privacy note: personal contact details and non-essential email information are blurred. Source: client email feedback, July 2022.
What the Mirage Pet Products SEO Campaign Demonstrates
Sustained authority building can improve both a focused group of priority commercial keywords and the broader organic visibility of an ecommerce website.
Focused link building supported broad wholesale search growth
Mirage Pet Products began with many commercially important wholesale terms outside leading positions. During the 18-month campaign, sustained link building and selective on-page improvements helped priority keywords reach the top of Google while broader organic keyword visibility also expanded substantially.
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