How DeskFlex Reached #1 for Hoteling Software and Built Broad Top-10 Visibility
A custom SEO campaign helped DeskFlex strengthen its search presence across office hoteling, desk booking, room scheduling and workplace reservation software searches in the United States and United Kingdom.
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Historical Ahrefs position report showing DeskFlex at number one for “hoteling software.”
Results shown are historical campaign measurements and should not be interpreted as the website’s current ranking performance.
A Custom SEO Campaign for a Rapidly Changing Workplace Market
The campaign began in June 2020, when companies were urgently searching for ways to manage distancing, shared workspaces, flexible seating and controlled office access. DeskFlex already offered relevant workplace-management solutions, creating a strong opportunity to capture this growing commercial demand.
Commercial Keyword Targeting
The campaign focused on software searches closely connected to organizations evaluating workplace and reservation technology.
- Office hoteling and hot-desking software
- Desk and room reservation systems
- Workplace and office-management solutions
Core Solution Page Visibility
SEO activity supported the homepage and relevant solution pages across connected commercial search themes.
- Homepage visibility for broad software terms
- Product-page rankings for room scheduling
- Coverage across related search variations
Multi-Market Search Coverage
The campaign developed visibility across more than one national market and multiple workplace-software terminology variations.
- United States commercial rankings
- United Kingdom keyword visibility
- Industry and product-specific search coverage
The website had strong market relevance but uneven search visibility
Several valuable keywords initially ranked outside leading positions or had little visibility. The campaign’s purpose was to convert DeskFlex’s product relevance into stronger rankings across the commercial search market.
DeskFlex Reached Leading Positions Across Multiple Software Categories
Rankings expanded beyond one headline keyword. DeskFlex gained strong visibility across office hoteling, reservations, flexible desk management, room scheduling and related workplace-software searches.
Selected Ranking Improvements
Results recorded at different stages of the campaign| Keyword | Earlier Position | Achieved Position | Improvement |
|---|---|---|---|
| web room reservation | >100 | 1 | Top 1 |
| office reservation system | 10 | 1 | +9 |
| hoteling software | — | 1 | Top 1 |
| flexible desk management software | 27 | 2 | +25 |
| social distancing software | >100 | 2 | Top 2 |
| office hoteling software | 6 | 2 | +4 |
| desk hoteling software | — | 2 | Top 2 |
| desk management software | 55 | 3 | +52 |
Visibility expanded across a connected B2B software market
DeskFlex gained rankings across multiple related solution categories, allowing the website to reach organizations searching for desk booking, office hoteling, room reservations and flexible workplace management.
Rankings shown were recorded at different campaign stages and may vary by date, location, device and search conditions. The table combines selected historical results rather than representing one single-date ranking report.
What the DeskFlex SEO Campaign Demonstrates
Strong B2B SEO results came from aligning the website’s existing product relevance with the commercial language organizations used when searching for workplace software.
A relevant product can still require focused SEO to capture market demand
DeskFlex entered the campaign with solutions that were highly relevant to the rapidly changing workplace market. The custom SEO campaign helped convert that relevance into leading visibility across office hoteling, desk booking, room reservations and flexible workplace-management searches.
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