How Riad Tile Reached Page One for “Cement Tile” and Built 795 Top-10 Rankings
A long-term SEO campaign helped Riad Tile build substantial organic visibility across competitive cement tile, Moroccan tile, zellige, terrazzo and related commercial product searches.
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Historical Ahrefs data showing long-term organic growth and 795 keywords ranking in positions 1–10 by June 2023.
Third-party traffic and keyword figures are historical SEO-tool estimates rather than direct Google Search Console or sales data.
A Link-Building-Led Strategy for Competitive Ecommerce Keywords
The campaign began in mid-2017 and concentrated resources on improving authority for commercially important tile categories. Sustained link building was supported by selective on-page optimization where stronger relevance, page targeting or content structure was needed.
Sustained Authority Building
Link building was the main campaign driver, helping the domain and priority landing pages compete for difficult nationwide ecommerce searches.
- Links directed toward important commercial pages
- Gradual development of domain authority
- Long-term support for competitive keywords
Selective On-Page SEO
On-page updates were applied where they could improve keyword targeting, commercial relevance and page clarity without unnecessarily rebuilding the website.
- Category and landing-page keyword alignment
- Content and metadata improvements
- Support for related keyword variations
Product-Category Coverage
The campaign developed visibility across several connected tile categories rather than concentrating on one isolated keyword.
- Cement and encaustic tile searches
- Moroccan and zellige tile searches
- Terrazzo, marble and decorative tile terms
Important commercial keywords still had substantial room to grow
Early ranking reports showed that several valuable terms were outside leading positions. The campaign focused on moving these keywords onto the first page while expanding visibility across hundreds of related commercial searches.
Competitive Tile Keywords Moved Into Leading Organic Positions
The campaign produced page-one visibility across broad product categories and more specific purchasing searches. Results were not limited to one phrase: rankings expanded across cement, Moroccan, encaustic, zellige, marble and related tile terms.
Selected Keyword Ranking Improvements
Historical Google United States campaign tracking| Keyword | Initial Position | Achieved Position | Improvement |
|---|---|---|---|
| Moroccan tile | 71 | 1 | +70 |
| Cement tile sealer | 12 | 3 | +9 |
| Cement tile store | 6 | 3 | +3 |
| Zellige tiles | 4 | 3 | +1 |
| Pink marble tile | 15 | 5 | +10 |
| What is encaustic cement tile | 16 | 6 | +10 |
| Cement tile kitchen backsplash | 14 | 6 | +8 |
| Cement tiles | 39 | 7 | +32 |
| Cement tile | 23 | 7 | +16 |
| Encaustic tile | 60 | 9 | +51 |
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Authority growth supported both broad and long-tail ecommerce visibility
Riad Tile reached leading positions for major category terms such as “Moroccan tile” and “cement tile,” while also expanding visibility for more specific searches related to sealers, backsplashes, marble, encaustic and zellige products.
Rankings shown are historical campaign measurements and may vary by date, location, device and search conditions. The selected table presents positive movements from the supplied United States ranking report.
What the Riad Tile SEO Campaign Demonstrates
Long-term ecommerce growth can be achieved with a focused campaign when authority building supports relevant product categories and commercially valuable search terms.
Consistent authority building created compounding organic visibility
Riad Tile began the campaign with several important commercial keywords outside leading positions. Sustained link building, supported by selective on-page optimization, helped the website reach page one for competitive searches and expand visibility across hundreds of related tile keywords.
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