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SEO Migration Audit

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Protect Your Rankings During Website Moves

Move Your Website Without Losing Traffic

Website migrations are full of hidden SEO risks. Without the right strategy, you could lose months or years of SEO progress overnight. Our SEO Migration Audit ensures your move is safe, smooth, and cost-effective.

What is an SEO Migration Audit?

An SEO Migration Audit is a complete risk assessment performed before, during, and after you move your website. Whether you’re changing your domain, redesigning, switching CMS platforms, or moving to HTTPS, an SEO Migration Audit protects your organic rankings and traffic.

We identify all the SEO elements that must be preserved, optimized, or redirected to prevent search engine penalties and traffic drops.

Key Statistics: Why an SEO Migration Audit is Critical

Before you plan your website migration, consider these facts. Skipping an SEO audit isn't just risky — it could cost you months or even years of SEO growth.

- 70%

Up to 70% of organic traffic can be lost after a poorly handled migration.

38%

Only 38% of companies conduct a full SEO audit before migrating.

80%

Redirect errors account for nearly 80% of SEO migration losses.

2x Faster

Audited sites recover traffic twice as fast post-migration.

90% Preventable

90% of migration SEO losses are preventable with proper audits.

47% Rise

Technical SEO errors rise 47% on average after CMS changes without audits.

Up to 12 Months

It can take up to a year to recover lost traffic if errors persist.

96% Retention

Sites with redirects and metadata preserved retain up to 96% of rankings.

Why Migrations Fail Without an SEO Audit

Most website migrations that lose traffic or rankings have one thing in common: they skipped the SEO audit phase. Here’s why migrations fail — and how an audit protects your success:

  • Broken Redirects
    Without a mapped redirect plan, users and search engines hit dead ends (404 errors), causing immediate ranking drops.
  • Lost Backlink Value
    Pages with strong backlinks disappear or lead to errors, destroying your domain authority and search engine trust.
  • Crawlability and Indexing Issues
    Changes in site structure, URLs, or robots.txt files without SEO checks can block search engines from accessing your new site.
  • Metadata Loss
    Title tags, meta descriptions, and structured data often get stripped or misapplied during migrations, reducing visibility in search results.
  • Duplicate Content Problems
    Poorly handled migrations can accidentally create duplicate pages, leading to penalties and reduced rankings.
  • Broken Internal Links
    Internal navigation often breaks if not updated during migration, confusing users and search bots alike.
  • Analytics and Tracking Disruptions
    Losing tracking setups (GA, GSC, etc.) means losing critical data to monitor post-migration performance and spot issues early.

Our SEO Migration Audit Services

No two website migrations are exactly the same — that's why we offer flexible SEO migration audit services to match your needs. Whether you're planning ahead, migrating now, or recovering from a difficult move, we’ve got you covered.

Pre-Migration Audit

Prepare your site for a safe migration.

We conduct a full SEO and technical scan of your existing site, deliver a personalized risk report, a detailed SEO migration checklist, and recommend essential redirect and metadata strategies to avoid traffic loss.

Emergency Recovery Audit

Lost traffic after migration? We can help.

We diagnose technical issues, broken redirects, indexing errors, and backlink losses after a failed migration, providing a full recovery action plan to regain traffic and rankings quickly.

Full Migration Audit

Complete support before and after your move.

Our full audit includes everything from the Pre-Migration Audit, plus a post-migration site crawl, redirect validation, indexing check, and immediate fix recommendations to safeguard your SEO.

Basic Pre-Migration Audit

Plan Ahead. Minimize Risk.
$ 180 one-time
  • Full technical SEO and site health scan
  • Customized SEO Migration Risk Report
  • Standard SEO Migration Checklist
  • Redirect mapping and metadata preservation recommendations
  • Delivery in 5–7 business days
Request Audit
🎯 Best for: Businesses preparing for an upcoming migration who want to avoid SEO risks early.

Full Migration Audit (Pre + Post-Migration Validation)

Comprehensive Protection. Full Coverage.
$ 290 one-time
  • Everything in the Basic Pre-Migration Audit
  • Post-migration technical SEO audit
  • Redirect validation and indexing check
  • Immediate fix recommendations post-launch
  • Priority analysis of traffic impact and crawlability
  • Delivery in 5–7 business days (optional priority delivery)
Get Full Audit
🎯 Best for: Businesses wanting a complete start-to-finish SEO migration management audit.

Emergency Recovery Audit

Fix Migration Mistakes. Regain Traffic.
$ 220 one-time
  • Full technical SEO audit of the migrated live site
  • Redirect error analysis
  • Broken links, indexing, and crawlability issue diagnosis
  • Backlink loss and ranking impact report
  • Custom traffic recovery plan
Start Recovery Audit
🎯 Best for: Businesses that have already migrated and are seeing traffic, ranking, or revenue drops.

✅ From Migration Mistakes to SEO Wins: Client Results

“We migrated our site without SEO planning and lost 60% of our organic traffic within two weeks. CostEffectiveSEO delivered a full recovery plan in less than a week. Their redirect mapping and metadata restoration helped us recover over 90% of our lost traffic within 45 days.”
Marketing DirectorB2B Software Platform
“Thanks to their pre-migration audit, we retained 97% of our organic search visibility after switching to a new domain. We expected a dip, but it never came. Their redirect plan and structured data preservation saved our rankings.”
Co-FounderE-commerceLifestyle Brand
“We didn’t realize how complex our migration was until we saw their audit report. They found over 800 broken internal links and helped us fix them before launch. As a result, we had zero indexing issues post-migration.”
Head of Web DevelopmentCorporate Service Firm
“Our internal SEO team missed several noindex tags during the rebuild. CostEffectiveSEO caught these in their audit, helped our devs patch them, and ensured that 200+ core pages returned to Google’s index within 10 days.”
SEO LeadFintech Product Company
“The team rebuilt our entire redirect strategy using only Search Console and Ahrefs data. We had no backup of our old URLs. Within a month, organic traffic stabilized at 98% of our pre-migration level, and revenue bounced back.”
Director of MarketingHealth & Wellness Retailer
“We had just 3 days before launch when we found out we needed SEO support. CostEffectiveSEO jumped in, delivered a tailored checklist, and helped our developer prioritize SEO-critical fixes. Traffic dipped only 4% — far better than industry benchmarks.”
FounderUX & Design Agency
“Their audit uncovered multiple legacy subdomains that were still indexed and competing with our new site. They helped us decommission them and clean up crawl errors. We saw a 22% lift in crawl budget efficiency within 30 days.”
Technical SEO AnalystGlobal SaaS Provider
“We used their Full Migration Audit package and were blown away by the level of detail. They caught redirect chains, orphaned pages, and even sitemap inconsistencies. Rankings for 50+ priority keywords remained stable or improved after launch.”
Head of Digital MarketingEnterprise Real Estate Company
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Prevent Costly SEO Mistakes — Get a Professional Migration Audit

Why Choose CostEffectiveSEO for Your SEO Migration Audit?

When it comes to website migrations, experience, precision, and strategy make all the difference. Here’s why businesses trust CostEffectiveSEO to guide them through critical SEO transitions:

🔹 Specialized Migration Expertise

We focus not just on SEO — but specifically on protecting SEO during migrations. We understand the technical, structural, and search behavior risks involved, and how to eliminate them.

🔹 Cost-Effective Without Cutting Corners

You don’t have to overpay for expert-level SEO audits. We offer comprehensive, high-quality migration audits designed to fit your timeline and budget — without sacrificing quality.

🔹 Clear, Actionable Deliverables

Our audits are easy to understand and act on. You’ll receive detailed checklists, risk reports, and customized recommendations you can implement right away — no vague advice or technical jargon.

 

🔹 Fast Turnaround with Priority Options

We understand that migrations move fast. That’s why we deliver audits within 5–7 business days — with priority 48-hour turnaround available when time is critical.

🔹 Post-Migration Validation Support

Migration isn’t complete the day your new site goes live. We offer post-migration validations to ensure everything was implemented correctly — catching any issues before they cause major traffic losses.

🔹 Transparent Process, Zero Surprises

We believe in open, honest communication. You’ll know exactly what we’re auditing, when you’ll get results, and how to act on them — no hidden fees, upsells, or mysteries.

❓ FAQ: SEO Migration Audit

An SEO migration audit identifies and addresses SEO risks before, during, and after a website move. It ensures your rankings, traffic, and site visibility are protected through the transition.

Ideally, you should schedule your audit 2–4 weeks before your planned migration. This gives enough time to detect issues and apply fixes before launch.

Without an audit, your site risks losing traffic, rankings, and visibility. Common problems include broken redirects, lost backlinks, indexing errors, and major drops in organic search performance.

Yes! Our Emergency Recovery Audit is specifically designed to identify post-migration issues and create an action plan to recover your lost traffic and rankings.

Our standard delivery time is 5–7 business days. For urgent cases, we offer a Priority Delivery option within 48 hours.

We work with all types of websites, including WordPress, Shopify, Wix, Squarespace, Joomla, custom CMS platforms, e-commerce stores, and corporate websites.

We check technical SEO health, redirects, metadata preservation, structured data, broken links, crawlability, indexing status, and backlink equity protection.

Our audit delivers a detailed, actionable report. We offer optional implementation support upon request, or you can use your own developers to apply the fixes.

You’ll receive a site-specific document outlining high-priority risks, detailed corrective steps, redirect mapping guidance, and best practices tailored to your migration.

Yes, redirect map creation is included in our service and is highly recommended to preserve SEO equity during domain changes or URL restructuring.

Please note: if your migration involves an exceptionally large number of manual redirects (thousands of unique URLs), an additional fee may apply to cover the extended scope of work.

We deliver your audit via a clear, professionally formatted PDF report, along with a checklist you can use during the migration process. Optional review calls are available if needed

Minor temporary fluctuations are normal after a migration. However, with a proper audit and careful execution, major losses can be avoided and most traffic should stabilize within a few weeks.

For very large sites, we scale the audit to match your site’s size and complexity. Extended delivery timelines and custom pricing may apply for extremely large migrations.

If you select Priority Delivery, your audit jumps to the front of the queue. You’ll receive a full audit report within 48 business hours after we receive all necessary site access and information.

Choose the package that best fits your needs, or simply reach out through any web form on this page. Our team will guide you through the next steps based on your migration requirements and timeline.

Have Questions About Your Move? Contact Us!