Unlock Higher Rankings with a Healthy Technical SEO Setup
What is Technical SEO?
Technical SEO is the foundation that ensures your website is accessible, understandable, and indexable by search engines.
While content and backlinks help you rank, technical SEO ensures your site can be ranked in the first place.
At its core, technical SEO focuses on optimizing your site’s infrastructure to:
- Help search engines crawl and index your pages efficiently
- Improve site speed, mobile usability, and core web vitals
- Fix errors that silently block your rankings
- Enhance structured data for better visibility in SERPs
It’s not about keywords—it’s about making sure your site is technically healthy and aligned with modern search engine expectations.
Common Technical SEO Areas Include:
Website Architecture & Internal Linking- Page Speed Optimization
- Mobile-Friendliness & Responsive Design
- Indexing & Crawl Budget Optimization
- Redirects & Canonicals
- Structured Data / Schema Markup
- XML Sitemaps & Robots.txt
- Fixing Duplicate Content & Broken Pages
📢 What Google Says About Technical SEO
When it comes to search engine visibility, Google has been clear: technical SEO matters.
It’s not just about great content—it’s about making sure your site can be discovered, understood, and efficiently served to users.
Here’s what Google officially recommends:
🧭 “Ensuring that search engines can access your content is the first necessary step for appearing in Google Search.”
— Google Search Essentials
🔍 “A technically well-built website helps Google (and other search engines) access and index your site more effectively.”
— Google’s SEO Starter Guide
⚡ “Page experience signals, including Core Web Vitals, are a part of Google’s ranking systems.”
— Google Search Central Blog
In short, technical SEO is not optional—it’s foundational. Following these guidelines helps ensure your website not only gets indexed but also performs well across devices and page types.
📊 Key Technical SEO Statistics You Shouldn’t Ignore
Understanding the real-world impact of technical SEO helps put its value into perspective. These numbers highlight just how critical backend optimization is to search visibility, user experience, and overall business growth:
Problems That Hurt Rankings
- 74% of websites have critical SEO errors that affect how Google crawls and indexes them
— SEMrush Technical Site Audit Study - 82% of sites analyzed had issues with duplicate content or improper canonical tags
— Ahrefs SEO Health Survey - 46% of websites fail Core Web Vitals assessments, especially on mobile
— HTTP Archive, 2023 Web Almanac - 1 in 3 websites still serve non-mobile-friendly experiences, despite mobile-first indexing
— Statista, 2023
Performance Gains from Fixing Technical SEO
- Improving site speed by 1 second can increase mobile conversions by up to 27%
— Deloitte & Google - Structured data implementation can improve click-through rates by up to 30%
— Google Search Central, Schema.org case studies - Sites that resolve crawl errors and optimize internal links report 15–20% better index coverage
— Screaming Frog 2022 audit data
These stats make it clear: technical SEO is not just a maintenance task—it’s a growth strategy
Technical SEO Audit
$270 one-time- Best for: Best for websites needing a full health check.
- Full technical audit covering 60+ ranking-related factors
- Crawlability & indexability review
- Core Web Vitals performance analysis
- Mobile usability & site speed diagnostics
- Sitemap & robots.txt evaluation
- Duplicate content and canonical issues detection
- Structured data markup review
- PDF report + prioritized recommendations
Technical SEO Monitoring
$70 / mo- Best for: Best for ongoing sites that want to stay healthy & fast.
- Monthly site crawl + Core Web Vitals analysis
- Monitoring of key indexation issues
- Alerts for broken links, crawl errors, and performance drops
- Structured data change tracking
- Mobile performance checks
- Monthly report + change log summary
- Optional quarterly strategy review
Technical SEO Fixes
Custom- Best for: Best for businesses ready to take action.
- Core Web Vitals optimization
- Crawl budget optimization & server tweaks
- JavaScript rendering and dynamic content issues
- Canonical tag restructuring
- Sitemap and robots.txt fixes
- Redirect chains and link equity preservation
- Structured data/schema implementation
- Advanced pagination and site architecture fixes
💬 Not sure what you need?
Here’s What Happens After the Audit…
Start Your Technical SEO Review
Crucial Technical SEO Metrics That Can Make or Break Your Rankings
You can publish the best content in your industry—but if your site has technical issues, Google may never rank it. Here are the most critical technical SEO metrics that can either block your growth or give you a competitive edge:
Metrics That May Be Blocking Your Rankings
- Crawl Errors
Google can’t rank what it can’t access. Pages with crawl errors (404s, server errors, DNS issues) are skipped or devalued. - Index Coverage Issues
If your important pages aren’t indexed—or are excluded by mistake—your site loses visibility instantly. - Duplicate Content & Improper Canonicals
Without proper canonical tags, search engines may index the wrong versions of your pages, splitting your authority. - Broken Internal Links
These confuse crawlers and users alike, harming UX and link equity distribution. - Slow Page Speed (especially on mobile)
Google uses page speed as a ranking factor, especially with Core Web Vitals. - Missing or Misconfigured Robots.txt and Sitemap
These files guide search engines—errors here can block entire sections from indexing.
Metrics That Can Help You Outrank Competitors
- Structured Data / Schema Markup
Helps search engines better understand your content and often leads to rich snippets, boosting click-through rates. - Optimized Core Web Vitals (LCP, FID, CLS)
Direct ranking signal. A faster, more stable experience increases rankings and conversions. - Clean Site Architecture
Clear URL structures and logical internal linking improve crawlability and user navigation. - Mobile-Friendliness
With mobile-first indexing, a seamless mobile experience is not optional—it’s essential. - Proper Redirects (301s over 302s)
Correct redirect implementation preserves link equity and user experience when URLs change.
Tracking and improving these metrics consistently can transform your site from an underperformer to a top-ranking competitor.
Who Needs Technical SEO Services?
If your website is underperforming—or you’re unsure why—chances are technical SEO is part of the problem.
This service is ideal for:
E-commerce Sites
Large inventories, faceted navigation, and frequent content updates can create crawling, duplicate content, and indexing issues that cost you visibility and sales.
Marketing & SEO Agencies
Need to outsource technical audits or implementation? We offer white-label services and dev-ready reports to support your client work.
Web Developers & Site Owners
Building or migrating a site? Pre-launch and post-launch technical SEO ensures your website is search-ready, not just code-ready.
Service-Based Businesses
Even if you're targeting a local audience, Google expects a technically sound site. Slow loading pages, poor mobile usability, and crawl errors can bury your site below competitors.
Content-Heavy Sites & Publishers
If you’re managing a blog, news portal, or resource center with hundreds of pages, technical SEO is essential for ensuring everything is indexed and ranked correctly.
Anyone Seeing a Drop in Rankings or Traffic
Technical issues are often invisible but devastating. If you’ve lost organic visibility without changing content or backlinks—this is where to look first.
Technical SEO Tools for Scanning, Scoring & Solving
🔍 Crawling & Site Audits
- Screaming Frog SEO Spider – Deep crawling for broken links, redirects, metadata, and more
- Sitebulb – Visual audits and crawl maps with UX-focused insights
- DeepCrawl – Enterprise-level crawling and monitoring (for large sites)
Search Engine Data & Indexation
- Google Search Console (GSC) – Crawl errors, indexing status, performance metrics
- Bing Webmaster Tools – Supplementary crawl/indexation data
- Google Indexing API – For monitoring and debugging page indexing in real-time
🧠 Site Structure, Content, & Internal Linking
- Ahrefs – Internal link audits, crawl maps, and content duplication checks
- SEMrush – Site audits, crawl budget analysis, and content gap insights
- JetOctopus – Great for log file analysis and visualizing crawl paths
⚙️ Speed & Core Web Vitals
- Google PageSpeed Insights – Lab and field data for mobile & desktop performance
- Lighthouse – In-browser performance audits including LCP, FID, CLS
- GTmetrix – Detailed waterfall and server response analysis
- WebPageTest – Multi-location and real-device performance testing
📐 Structured Data & Validation
- Schema Markup Validator – Official Google tool to test schema implementation
- Rich Results Test – To preview and validate eligibility for rich snippets
- Merkle’s Schema Generator – For generating and validating common markup types
🔐 Other Technical Tools
- robots.txt Tester (Google) – Check crawl permissions
- XML Sitemap Validator (XML-Sitemaps.com) – Validate structure & discoverability
- Redirect Path Chrome Extension – Instantly check live HTTP status and redirects
- Cloudflare & CDN Tools – For caching, DNS, and speed optimization
❓ Technical SEO FAQ: Everything You Might Be Wondering
Technical SEO deals with how search engines crawl, index, and render your site. On-page SEO is about optimizing visible content and tags for users and search engines.
Without a technically sound site, search engines may not index or understand your pages—making content and links ineffective.
Yes. Great content needs a strong technical foundation to be discoverable and fast-loading, especially on mobile.
Our audit includes crawlability checks, indexation status, Core Web Vitals, page speed, mobile usability, duplicate content, structured data, and more—plus actionable recommendations.
Typically 2-5 business days, depending on site size and complexity.
We recommend once every 6–12 months, or immediately after a site migration, redesign, or traffic drop.
Sites of all sizes. Larger sites tend to have more crawl and indexation issues, but even small sites can suffer from duplicate content or speed problems.
Often, yes. We specialize in diagnosing ranking and traffic drops caused by technical issues like blocked pages, broken redirects, or slow load times.
For audits: No login required.
For fixes/monitoring: We’ll request access only to what’s needed (e.g., CMS, hosting, GSC), and always with your permission.
Yes. Our reports are dev-friendly. If you have a technical team, they can use it to execute changes. If not, we offer implementation support.
We use Google Search Console, Screaming Frog, Ahrefs, Lighthouse, GTmetrix, Sitebulb, and our custom auditing templates.
Yes. We provide unbranded or co-branded reports and are happy to partner as your behind-the-scenes SEO team.
Yes. We audit all major CMS platforms, including custom-built and enterprise systems.
They are Google’s speed and experience metrics (LCP, FID, CLS). Poor scores affect your rankings and conversions.
Yes. Our monthly monitoring package tracks key issues like crawlability, Core Web Vitals, indexation, and structured data changes.
Absolutely. We check for missing or broken markup, validate schema types, and offer suggestions for enhanced SERP features.
Yes. We handle dynamic content issues and help ensure Googlebot sees the content as intended.
Yes. We can optimize images, scripts, CSS, and server configuration for performance on both desktop and mobile.
Definitely. We assess mobile usability, responsiveness, speed, and ensure mobile-first indexing compliance.
You’ll receive a full report + prioritized recommendations. We can hand it off to your dev team, or you can hire us to implement the fixes.