✅Case Study #1:
Recovering 70% Lost Traffic After a Migration
🚩 The Challenge:
The client migrated their website without preserving their old URLs. Within days, they lost 70% of their traffic, and Google Search Console was reporting hundreds of 404 errors.
🛠 The Solution:
We extracted historical URLs from Google Search Console and created a comprehensive 301 redirect map. Pages with backlinks were prioritized to recover lost link equity.
✅ The Result:
Within 8 weeks, organic traffic returned to pre-migration levels. The client’s backlink profile stabilized, and ranking positions recovered across core service pages.
“We thought our SEO was gone. This team brought it all back — fast.”
✅ Case Study #2:
Fixing a Hidden Crawlability Issue After CMS Switch
🚩 The Challenge:
A sudden 40% drop in traffic after switching to a new CMS
A B2B service provider updated their website and switched from WordPress to a headless CMS. While the design improved, their traffic dropped by 40% within 10 days. No broken links were detected, but Google had stopped crawling many of their internal pages.
🛠 The Solution:
We performed a technical SEO audit and discovered that the new CMS was outputting incorrect robots.txt and noindex tags on multiple page templates — including service and blog pages. These pages were still accessible but were being actively blocked from search indexing.
We immediately flagged and helped the client’s developer remove the accidental noindex and restore proper crawl directives.
✅ The Result:
Within 3 weeks, Google re-indexed the affected pages. By the end of the month, the client recovered over 90% of their lost traffic, and ranking positions for service keywords returned to previous levels.
“We didn’t realize we’d told Google to ignore our entire site. This audit uncovered what we never would have seen ourselves.”
